SirFrog Hospitality is your premier B2B partner for end-to-end hospitality management and digital transformation.
We specialize in empowering independent hotels to reimagine their future with courage and innovation.
Inspire hotel and property owners to bravely reimagine their future.
Our Purpose
How do we do this?
Technology
We utilize proprietary technology that leverages real-time data to efficiently reduce costs and maximize revenues.
Personalization
We prioritize exceptional hospitality by enhancing guest experiences through a human-centered, fast, and personalized approach.
Team
Our diverse, imaginative team of experienced travelers excels in transforming concepts into vibrant brands through innovation and meticulous execution. We are dedicated to bringing fresh perspectives and entrepreneurial spirit to every project.
Meet the Team
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Omar Sawaf
CO-FOUNDER & CEO
3rd time founder. From construction to real estate development to hospitality and technology. Omar’s interests are widespread, but his passion is in building companies in the built-world.Known for his relentless work ethic, he finds balance through his wife and their two young sons, who keep him grounded and inspired.
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Adam Rafeh
Co-founder & CFO
A global citizen, having lived in diverse places like Dubai, America, and Lebanon, and has traveled extensively across the world. A passionate entrepreneur, driven in his ventures, yet mindful of taking time to appreciate life’s moments as the world evolves around him. He holds a degree in Economics and an MBA, with a self-taught passion for learning how things work and mastering new tech innovations.
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Ahmad Tekriti
Product Owner
Ahmad carries a Master's degree in Business Analytics and has a passion for tackling complex challenges. He applies a hands-on approach to developing innovative products that drive growth and deliver meaningful impact. Specializing in hospitality, e-commerce, and education, he crafts solutions tailored to the unique needs of each industry. -
Jean-Pierre El Samra
Technology Lead
A technology leader with over 20 years of experience in software development. He holds an MBA and is AWS certified, specializing in innovative system designs and leading digital initiatives. Known for his ability to drive efficiency he excels in both technical leadership and project management. -
Themis Psaltopoulos - Greece
Head of Community
Themi plays a key role in connecting operations with business development. Known for driving impactful initiatives, Themi has successfully enhanced community engagement and fostered valuable partnerships, contributing to both growth and operational success.
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Dino Alexakis - Greece
Business Development Manager
Accomplished hospitality professional with an entrepreneurial mindset and a track record in concept, business and team development. Used to excelling in fast paced environments with experience in both corporate and startup business settings. Strong analytical and financial acumen combined with a keen interest in research and feasibility studies.
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Nina Clades - Greece
Marketing & Outreach Officer
Nina blends a background in Psychology and a Master’s in Anthropology with a passion for the arts and photography. Known for a creative approach, Nina excels at organizing events and fostering meaningful connections that bring people together. -
Mohsen Haidar
Accounting Manager
Rising to Head of Department by 25, Mohsen worked across Lebanon and Iraq, excelling in F&B, Front Office, and Accounting. A detail-oriented leader with a passion for hospitality, he manages accounting by day and teaches aspiring professionals as a college instructor by night.