Hotel management company in Greece, Portugal and Spain

SirFrog Hospitality is your premier B2B partner for end-to-end hospitality management and digital transformation.

We specialize in empowering independent hotels to reimagine their future with courage and innovation.

Hotel room in Athen Greece or Porto Portugal or Lisbon Portugal

Inspire hotel and property owners to bravely reimagine their future.

Our Purpose

How do we do this?

Technology

We utilize proprietary technology that leverages real-time data to efficiently reduce costs and maximize revenues.

Personalization

We prioritize exceptional hospitality by enhancing guest experiences through a human-centered, fast, and personalized approach.

Team

Our diverse, imaginative team of experienced travelers excels in transforming concepts into vibrant brands through innovation and meticulous execution. We are dedicated to bringing fresh perspectives and entrepreneurial spirit to every project.

Meet the Team

  • A man with dark, curly hair and light skin, wearing a white shirt and dark blazer, sitting in front of a staircase in indoor setting.

    Omar Sawaf

    CO-FOUNDER & CEO

    3rd time founder. From construction to real estate development to hospitality and technology. Omar’s interests are widespread, but his passion is in building companies in the built-world.Known for his relentless work ethic, he finds balance through his wife and their two young sons, who keep him grounded and inspired.

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  • A man with short dark brown hair and a beard, wearing a green button-up shirt, stands outdoors in front of green trees.

    Adam Rafeh

    Co-founder & CFO

    A global citizen, having lived in diverse places like Dubai, America, and Lebanon, and has traveled extensively across the world. A passionate entrepreneur, driven in his ventures, yet mindful of taking time to appreciate life’s moments as the world evolves around him. He holds a degree in Economics and an MBA, with a self-taught passion for learning how things work and mastering new tech innovations.

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  • A man with curly brown hair, a beard, and light skin, wearing a black shirt over a white t-shirt, sitting with his arms crossed in front of a brick and concrete wall.

    Ahmad Tekriti

    Product Owner

    Ahmad carries a Master's degree in Business Analytics and has a passion for tackling complex challenges. He applies a hands-on approach to developing innovative products that drive growth and deliver meaningful impact. Specializing in hospitality, e-commerce, and education, he crafts solutions tailored to the unique needs of each industry.

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  • A middle-aged man with short, gray hair and a salt-and-pepper beard, wearing glasses and a navy blue polo shirt, smiling at the camera against a plain beige background.

    Jean-Pierre El Samra

    Technology Lead

    A technology leader with over 20 years of experience in software development. He holds an MBA and is AWS certified, specializing in innovative system designs and leading digital initiatives. Known for his ability to drive efficiency he excels in both technical leadership and project management.

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  • A man with short dark hair, a beard, and multiple earrings in both ears, wearing a black t-shirt with rolled-up sleeves revealing floral tattoos on both arms, standing against a plain light-colored background.

    Themis Psaltopoulos - Greece

    Head of Community

    Themi plays a key role in connecting operations with business development. Known for driving impactful initiatives, Themi has successfully enhanced community engagement and fostered valuable partnerships, contributing to both growth and operational success.

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  • A smiling man in a grey suit jacket and white shirt sitting outdoors with a blurred background.

    Dino Alexakis - Greece

    Business Development Manager

    Accomplished hospitality professional with an entrepreneurial mindset and a track record in concept, business and team development. Used to excelling in fast paced environments with experience in both corporate and startup business settings. Strong analytical and financial acumen combined with a keen interest in research and feasibility studies.

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  • A man with a shaved head and a goatee, wearing a black zippered top, standing in front of a wooden wall.

    Mohsen Haidar

    Accounting Manager

    Rising to Head of Department by 25, Mohsen worked across Lebanon and Iraq, excelling in F&B, Front Office, and Accounting. A detail-oriented leader with a passion for hospitality, he manages accounting by day and teaches aspiring professionals as a college instructor by night.

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